Romantasy author Evie Marceau came to EBC looking for a visual identity to represent her author brand of magical, dark, and mysterious novels. She wanted a logo suite that could scale for various uses, serving her online for her website and social media, while also effectively marketing her at in person events such as book festivals and cons.
The Solution: Evie’s name is front and center in all iterations of her logo, showcasing her, the author. A customized serif font communicates both bold and romantic, while small stars hint at the fantasy elements of her stories. The brandmark simplifies this treatment to just her initials. Vector graphic elements that further hint at her fantasy roots were nested around other iterations of the logo, allowing Evie the flexibility she desired for in-person events.
After completing her brand identity package, Evie returned to EBC looking for a branded table runner that she could use while at book festivals and other industry events.
The Solution: Building upon the work done during her identity design project, additional vector graphics were nested around her logo to create a whimsical yet darkly romantic composition. The final result is not only eye-catching, but synonymous with her brand and novels.
“Erin was professional and a joy to work with from the very first chat to the final product. She delivered on time, communicated promptly, and listened closely to my needs. But the true testimonial is in the final product: an elegant, clean brand that perfectly captured me from font selection, color palette, and illustrations. I have returned to Erin again and again, always knowing I’ll be in great hands.”